LinkedIn Training for Teams
How to use LinkedIn strategically to raise funds, attract partnerships and media attention without relying on cold outreach or other people’s address books to open doors.
For teams (of 10 or more)
The offline world is designed to keep your team out:
Cold outreach is inconsistent and often ignored, so your fundraisers cannot get the meetings they need.
Comms is creating content, but not creating lead.
You know you should be using LinkedIn more strategically, but it is not obvious how.
You are trying to start funding conversations with people who do not know you, your organisation or why they should speak to you.
Meanwhile, LinkedIn gives your team a way to build a warm network, visibility and familiarity so people WILL return your emails, invites or calls.
That is what this team training is designed to do.
Michelle Benson shows your fundraisers, comms and digital colleagues, and/or senior leaders how to:
✅ Build a network of senior decision-makers
✅ Get your organisation seen by funders, partners and other high-value contacts
✅ Use content strategically to create visibility and leads
✅ Warm up relationships so you are no longer a cold call when you message
✅ Create more opportunities for funders and partners to find and approach you
This is not about getting everyone to post more.
It is about turning LinkedIn into a joined-up route to meetings, relationships and opportunities.
So instead of constantly trying to start conversations with people who have never heard of you, you build familiarity first.
So funders can find and come to you.
ENQUIRE ABOUT TEAM TRAINING
LinkedIn Training Built Around Your Team
Your group might be entirely fundraisers or include colleagues from comms, digital, senior leadership or trustees. Each team member can work through the course in their own time and at their own pace, with live group sessions to bring the learning together and personal coaching from Michelle Benson throughout.
Two Live Webinars
We start together with a live webinar to introduce the strategy, get everyone focused and answer questions.
At the end of the programme, we come back together for a live wrap-up session to review progress, answer questions and make sure everyone is up and running.
Both webinars are recorded and shared with the team.
Step-by-Step Videos + One to One Support
The complete LinkedIn strategy is taught through a series of practical, step-by-step videos.
Each team member works through them in their own time and at their own pace.
Under every video, your team can ask Michelle Benson questions and get personal one-to-one coaching as they apply what they are learning to their own role, profile, network and target audience.
Ready-Made AI Prompts
Your team gets ready-made, proven AI prompts to help them put the strategy into practice.
The prompts help them create their LinkedIn profile, develop content ideas and write content designed to get them FOUND by the funders and partners they want to attract.
This Team Training Is For You If...You
➡️ Have 10 or more people who should be using LinkedIn strategically.
➡️ Want your fundraisers to get in front of more companies, philanthropists, trust funds and other senior decision-makers.
➡️ Want your LinkedIn activity to do more than raise awareness and actually help create leads and opportunities.
➡️ Are tired of starting important funding conversations stone cold.
➡️ Have people using LinkedIn in completely different ways, or barely using it at all.
➡️ Want a clear, repeatable strategy that everyone can understand and apply to their own role.
"My team and I completed Michelle’s LinkedIn course, and it was brilliant—one of the best I’ve attended in my fundraising career. Her vast knowledge of the platform and the non-profit sector made the content highly relevant, practical and insightful. The course was engaging, and applying what we learned between sessions showed immediate results. Highly recommend for any fundraising team!"
Lisa McGinty
Head of Philanthropy and Partnerships, Thames Valley Ambulance
"Michelle led the Partnerships & Philanthropy team and the Director of Development through her online LinkedIn Training course which was hands down one of the best pieces of training I've ever done. It was insightful, had great foundations, and built your knowledge gradually over time. There was a great pace, oodles of personality and I'm putting it into practice now and starting to see results."
Holly Christie
Head of Philanthropy and Partnerships. SOS Villages
Want to to see if the team training is right for you?
Complete the short form to arrange a call